Ethnic Advertising:

There are a multitude of advertisements geared towards ethnic groups.


One I found that caused a bit of annoyance in the Hispanic community was the FRITO BANDITO. 

The Frito Bandito was the cartoon mascot for Fritos corn chips from 1967 to 1971. He spoke broken English, and robbed people of their frito chips.He served as a reference to the "Mexican Bandit" stereotype in Western movies.


Pressure from the National Mexican-American Anti-Defamation Committee and others prompted an update to the character; his gold toothand stubble were eliminated and his hair combed. The character was completely retired in 1971. 


The group targeted with FRITO was obviously the Mexican community, and sure there was some outrage from different groups, but there's no such thing as bad publicity. He was a cute little guy with a catchy song. You would see him mostly on tv ads. The character lasted for 5 years, proving some level of support, or appeal.




The second ad I found targeting Hispanics, was from TECATE BEER

This ad ran on outdoor ads across the nation. 

The ad caused so much commotion amoung US born Latina women, that it was taken down after only a few days. 

Simple, creative, to the point, I thought. But the billboard, crafted by Chicago-based Lapiz, one of the nation's most creative and culturally relevant shops, raised hell in the Latino community. So much so, that Lucille Roybal-Allard, a congresswoman in California, demanded the company take down the billboard. She said it played off "one of many negative and misguided stereotypes about Latinas, such as that Latinas are to be viewed as sex objects." In other words, that all Latinas are hot. (Martinez)