X, Y, Z....

People watching is one of my favorite pass-times. This past weekend, I was at the Century City Westfield observing the social habits of our many different generations.

Here are some of the conclusions I came to...

Baby Boomers

• Not many out
• 99% in pairs (man-woman or woman-woman)
• Very engaged in conversation with each other 
• Lingering; went from store to store not buying anything
• Saw quite a few at the food court. They took their sweet time; in no rush.

Generation X

• Quiet
• Shopping with intent, no lingering.
• Followed a few people; average number of stores visited was 2.
• Either a man (alone); woman (alone), woman (with children) and a couple women shopping together.
• Gen X sales people were nice, but not chatty.
• I saw only 3 Gen Xers using any sort of technology, in all 3 cases it was a cell phone.

 Generation Y

• Pairs, almost everyone
• Constantly checking their cell phones.
• Average number of stores visited was about 6.
• Sales people were extremely friendly, attentive, and  a little too chatty.
• Quite a bit of PDA
• Not many took a food court break.

 Generation Z

• Traveled in packs, at least 3-4 
• LOUD!
• At least 1 person in each group was on their iPhone, at all times.
• No shopping bags
• Swarmed Pinkberry
• I was honestly slightly scared of them.